Digital Asset Management is a general term for professional image and media management. Media files such as images, videos, audio files or Office documents can be made searchable using a DAM system. Information such as file metadata is used to make this possible. A good DAM system will help staff and colleagues work with media files faster and more efficiently.
Features of a digital asset management system include the ability import and export media files and convert between different formats. Imported metadata can be supplemented with additional metainformation and keywords, making the media catalogue easily searchable by entering search terms and specifying filter options. Media can also be grouped together into collections and shared with colleagues, customers and partners.